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Journeys in Design: Salone del Mobile

April is an exciting time for Theodores buyers. This year, we will be traveling to Milan for the Salone de Mobile to see new trends in interior design and find new pieces for the Theodores showroom. The Salone del Mobile (Milan Furniture Fair) is a highlight for designers as it brings together the buyers, factories, and innovators from all over the world. We participate in the fair not only to find new pieces for our showroom but also to see cutting edge design displays. Milan is a capital of fashion and design and each year we look forward to being a part of this occasion.

After arriving at Malpensa airport we begin our week long Italian journey. In Milan, our day is filled to the brim with exciting activities and wonderful people. We start the day with some energizing Italian espresso and then head off to the markets. We usually begin by visiting the Salone del Mobile in a town called Rho in the Milan metropolitan area. The fair occupies 2,500,000 square feet and is populated by over two thousand companies, many of which are up and coming. This produces a creative environment in which ideas flow freely and designers make connections and learn about new styles. The show also educates designers about new technologies in lighting and furniture making assuring that we are up to date on all the exciting options available to our clients.

One of the highlights of the fair is the elaborate staging done by the vendors. This shows the furniture in a new environment and helps buyers envision products in a fresh light. Pieces can be staged as if they are in homes, gardens, or even daring art projects. There are no limits as to how the pieces are displayed. Buyers and spectators circulate throughout the fairgrounds experiencing the beautiful spaces and projects.

While Salone del Mobile is the main reason for our visit to Milan, another highlight is the Brera satellite showrooms. While we visit the showrooms there, we enjoy going to the wonderful restaurants, art shops, and street markets. This is a true immersion into Italian culture and style as well as a great opportunity to see the furniture and artwork outside of the fair environment. This experience allows us to be fully immersed in the local culture and experience art and style that leaves a lasting impression.


Our journey does not end when we get back to Theodores. Over the following months, new pieces will arrive at the showroom bringing with them the design and innovation that we saw in Milan. We also maintain the new relationships that we build while in Milan, staying up to date on the exciting news and arrivals from our vendors so that we never miss a beat in the world of interior design. Salone de Mobile sets the tone for the following year of design at Theodores and allows us to move into projects bringing the best of modern furniture design to you.


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